Maine College of Art & Design
BFA Graphic Design Theses
2026

&
Graphic
Design

Green
Room

Avery Johnsen


averyjohnsen.com

Green Room is an exploration of cafes and music venues through branding and conceptualization of a space. Focusing on what draws people to spaces and the need for third places as a place to unwind and build community. Third places being a community space outside of homelife or work. The need for third spaces was also intertwined with my love for live music and memories of local cafes from my childhood hosting music based events like open mic nights. This all comes together in the Green Room, a place to meet and bond over music and have a place outside of home and work you can turn to. The center work of the exhibit is the brand identity for Green Room, a system made up of record flowers and art nouveau inspired type. As well as merchandise for the brand (T-Shirts and matchboxes), handmade textiles, signage, wallpaper and books encompassing the full work. The space should invite you in to sit and understand why we need community centered third spaces, and how music can play a role in that experience.