Maine College of Art & Design
BFA Graphic Design Theses
2026

&
Graphic
Design

Good Luck

Sab Yusuf



Good Luck is a conceptual store and collection of boxes, designed with motifs of luck, featuring chances, surprises, and mysteries, with collectibles, mystery boxes, and surprise boxes. This thesis explores gambling or betting on your chances of luck when using the products. Good Luck wishes you good luck on your bet, purchase, and consumption. It is shrouded in mystery and elements of surprise. My work critiques the culture of surprise boxes and their association with gambling and the need to wish yourself good luck. My interest in manifestation, luck, and collectibles was my source of inspiration and the driving force behind my thesis.