Chromatic
Mood
Samuel Cook
Colors are connected to emotions, so do we feel the same colors? Chromatic Mood evolved around that question and from exploring the complicated emotions and phenomena that didn’t have a name until they were coined in the Dictionary of Obscure Sorrows. Between the psychological effect of colors to their business benefits, there are many sources that try to dictate how you should feel about a color. It’s easy to go with the commonly agreed upon answer, but being complex beings with complex emotions it is way more likely that you have some sentiment for one color or hatred for another. These are some of the real driving forces for this project as it evolved. Emotions need to be felt, sometimes we need a call to action, a sense of urgency, or a feeling of comfort during difficult times that doesn’t find its root in simply being happy, sometimes we need the bad feelings to appreciate the good feelings better. Explore the real and raw, vulnerable colors of emotion.
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